Our PROCESS.
At Pash, we excel in creating unique brand identities for start ups in the sustainability industry.
Whether its brand creation or re-branding, we utilize powerful technology, carefully collected data, and our own experience with mission-driven companies to create a strong identity that can grow with the ever-changing landscape that start ups create.
Research
Visual Identity
In addition to knowing the ins and outs of your brand, we thoroughly research your industry and competitors, gathering insights into industry trends, your brand's strengths and weaknesses as well as your desired audiences' needs and behaviors.
Knowing these things will help us collect data to utilize in establishing your brand pillars, vision, mission, values, and voice. This research will help us create a brand that is unique and forward-thinking.
Your brand identity creates consistency across all brand touchpoints. Whether it's logo creation, color schemes, iconography, or typography, the visual identity will reflect your mission and help attract your ideal customer.
We use research and in-depth conversations with your team to create strategic visuals that best represent your brand and aid your team in learning how and when to use them.
Collateral Materials
Whether it's your website, packaging, social media or branded photography, we want to give you the tools you need to introduce your new brand to the world.
All brand touchpoints are integral to the consistency of your brand. We will work with you to figure out how and where your brand can be expressed with the highest rate of success.
Brand Guidelines & Support
Think of your brand guidelines as an
in-depth document that sets rules and boundaries on a company’s branded elements. It will contain everything you need to move forward and maintain your new brand identity.
In addition to providing you with the brand guideline, we offer 2 months of brand management support to make sure you are set up for growth and success. You will be able to meet with us for strategy sessions and present any questions you may have about implementing your new brand identity.
